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Article
March 16, 1935

Committee on Foods

JAMA. 1935;104(11):922-923. doi:10.1001/jama.1935.02760110050014

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Abstract

ACCEPTANCE WITHDRAWN

RALSTON WHEAT CEREAL 

Manufacturer.—  Ralston Purina Company, St. Louis.

Description.—  Essentially whole wheat with coarsest bran removed and added wheat embryo. The wheat embryo content is approximately twice that of whole wheat.

Manufacture, Analysis, and Vitamins.—  See announcement, The Journal, July 9, 1932, page 135.

Violation of Agreement of Acceptance.—  The company signed an agreement on Feb. 2, 1934, to observe the rule of the Committee on Foods to furnish regularly copy of all advertising for review. This rule is essential in order that the Committee may be assured that advertising for accepted foods is maintained in accord with its requirements as published in the Committee's Rules and Regulations and General Decisions. The submission of advertising in this manner involves little expense and does not interfere with the prompt release of advertising. There is no apparent reason why a company using truthful advertising should object to this requirement,

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