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The Arts and Medicine
March 14, 2017

Fashion Overdose: How Moschino’s Capsule Collection Offended Medicine

Author Affiliations
  • 1Emergency Medicine, Massachusetts General Hospital, Harvard Medical School, Boston
JAMA. 2017;317(10):1002-1004. doi:10.1001/jama.2017.1473

Consider one of Italian fashion label Moschino’s latest designer collections:

• A pill-bottle-orange minidress printed with a faux prescription drug label that details dosing and refills for “30 mg of Moschino Couture.” Labels warn: “MAY CAUSE DROWSINESS,” “ALCOHOL MAY INTENSIFY THIS EFFECT,” and “BEFORE TAKING MEDICINE CHECK WITH YOUR PHYSICIAN.”

The pieces are part of Moschino’s spring/summer 2017 “capsule collection,” a fashion term for a condensed commercial version of a designer’s vision, released in stores simultaneously with the label’s October 2016 runway presentation. Guests had been invited to the show with a prescription from “Dr. Moschino” and a bottle filled with candy capsules.

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