Over the past 10 years, the introduction of mobile and interactive technologies has occurred at such a rapid pace that researchers have had difficulty publishing evidence within relevant time frames. While software applications such as Angry Birds and Pokémon Go reached adoption by an estimated 50 million global users within 35 and 19 days, respectively, of their release, most research studies encompass years from inception to publication of findings.1,2 As a result, crafting evidence-based recommendations that address all of the technologies children and adolescents currently use has been challenging.3 It is therefore an important contribution when a large, well-designed, longitudinal study accounting for multiple sociodemographic confounders is published.