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Article
September 14, 1929

THE USE OF PHYSICIANS' NAMES IN ADVERTISING

JAMA. 1929;93(11):866-867. doi:10.1001/jama.1929.02710110052027

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Abstract

To the Editor:  —I appreciate your frankness in presenting criticisms that have come to The Journal on the appearance of my name in the advertisements of Procter & Gamble and the opportunity to discuss briefly, as you suggest, my course in the matter. The subject involves a question of policy more important than the individual. What I did was to certify to the authenticity of statements based on transactions which had been directed by me and for which I was responsible. In doing this I believe I not only did what was proper but avoided a refusal which would have been an evidence of timidity and of shirking of responsibility. This has been my course in similar transactions for many years and the best sort of precedents can be cited in support of such action.Procter & Gamble had come to the medical profession for advice which physicians and no

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