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February 3, 1945


JAMA. 1945;127(5):283-285. doi:10.1001/jama.1945.02860050031014

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ANNUAL CONFERENCE OF SECRETARIES AND EDITORS OF CONSTITUENT STATE MEDICAL ASSOCIATIONS  Saturday Morning Session, November 18Dr. D. L. Cannon, Montgomery, Ala., Presiding(Concluded from page 230)

Radio Broadcasting by the Medical Profession  Dr. A. S. Brunk, Detroit: When I speak of "radio advertising by the medical profession" I mean advertising in its commercial sense—by the purchase of time over the air to bring a message about medicine and a "plug" for the medical profession and its philosophy. The Michigan story begins with the levy of a special $10 per capita assessment by the Michigan State Medical Society House of Delegates at its September 1943 session. The assessment was effective for the calendar year 1944. This assessment was earmarked for public education. The activity included a "School of Information" for county society officers

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