Recent health policy efforts have attempted to promote constructive conversations regarding cost-effectiveness by increasing transparency for both patients and physicians. Spurred by access and cost challenges resulting from increasing pharmaceutical prices, the Centers for Medicare & Medicaid Services (CMS) proposed a rule that would require direct-to-consumer prescription drug advertisements to include the list price for a typical 30-day course of therapy, according to their weighted average cost.1 Even though there may be debates about the right price, this critical step forward is built on the foundation of previously implemented regulations requiring hospitals to publicly post their hospital charge description master or chargemasters.2 This Viewpoint discusses implementing price transparency for health care products and services where physicians spend an increasing proportion of their time—in electronic health records (EHRs).
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Miller BJ, Slota JM, Ehrenfeld JM. Redefining the Physician’s Role in Cost-Conscious Care: The Potential Role of the Electronic Health Record. JAMA. Published online July 12, 2019. doi:10.1001/jama.2019.9114
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