About 28% of high schoolers and 11% of middle schoolers now use e-cigarettes, according to a recent JAMAstudy by researchers at the Centers for Disease Control and Prevention (CDC) and the US Food and Drug Administration (FDA). For most of the kids, controversy-prone JUUL was the e-cigarette brand of choice.
Altria—owner of tobacco giant Philip Morris USA—bought a 35% stake in JUUL in late 2018. For some, the move was a clear indication that e-cigarettes are less about quitting smoking and more about hooking a new generation of consumers on nicotine products.
Abbasi J. The American Heart Association Takes on Vaping. JAMA. 2020;323(3):205–206. doi:10.1001/jama.2019.20781
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