In 2010 emoji were officially introduced to the global lexicon as part of Unicode, the computing standards adhered to by most of the world's word processing systems. Today an emoji occupies the same status in Unicode as the Latin letter A, or Chinese character 愛, or Arabic غ, and an estimated 5 billion are used every day on Facebook and in Facebook Messenger alone.1 Emoji set curation is overseen by Unicode Consortium, a Silicon Valley–based nonprofit tasked with maintaining text standards across computers, whose members include representatives from Microsoft, Apple, and Google, among others. Anyone can propose new emoji, but each submission is reviewed via a formal and lengthy consortium process.