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March 12, 1938

COUNTER AND RADIO PRESCRIBING

Author Affiliations

Atlantic City.

JAMA. 1938;110(11):831. doi:10.1001/jama.1938.02790110057020

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Abstract

To the Editor:—  In The Journal, January 22, is an editorial comment on counter prescribing which emphasizes what is common knowledge: that counter prescribing by clerks in drug stores is both flagrant and constant, though many of them have not the excuse (?) of being pharmacists.No comment has ever been made by any one, to my knowledge at least, of an equally constant and equally flagrant nuisance; namely, "radio prescribing." Many programs, in their commercial broadcasts, recite a varied list of symptoms followed by a recommendation to take the particular product in question according to the directions at once given in detail. Of course, in some few instances there is also a recommendation to see your doctor, which is more than offset by the eminent (though anonymous) group of scientists or "eminent doctors" whose investigations have proved the remarkable value of the product in question.

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