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May 14, 1938


Author Affiliations

New Orleans

JAMA. 1938;110(20):1689-1690. doi:10.1001/jama.1938.02790200057025

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To the Editor:—  A firm calling itself the National Social Directory Publishers, 340 North Michigan Avenue, Chicago, is and has been soliciting subscriptions to its Local Social Directories (e. g., New Orleans). Their charge for the latter was either $2.50 or $3.They have delivered what they call the Southern Section, embracing Texas and the thirteen Southern states. Doctors seem to be easy victims. A casual examination of this precious "Social Directory" shows that, with names and addresses, there are inFor all nine of these representative communities this so-called Social Directory gives the names of 193 families, of whom sixty-seven are doctors. It would appear that this publication is not in any true sense a social directory but simply a list of those who were "stung" by subscribing to what they supposed would be something like the reputable works of this kind. As sixty-seven of the 193 who were

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