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November 5, 1932


JAMA. 1932;99(19):1606-1607. doi:10.1001/jama.1932.02740710050015

The conditions created by the economic depression have stimulated numerous efforts on the part of individuals and of families to reduce expenditures in accordance with curtailed incomes. Some of these reductions, involving luxuries, may do more good than harm. Others, such as the limitation of diet or the substitution of inferior qualities of certain foodstuffs, notably milk, may do serious harm.

The importance of milk in the diet, especially for children, has been emphasized repeatedly in these columns. The milk business has become almost as important as any public utility; indeed, there have even been serious proposals that it be so regarded and controlled. The economic factors in milk production and distribution involve the dairy farmer, the milk depot and the distributing operator, who is usually pasteurizer and bottler as well. All have an interest in increasing the consumption of milk. The consumer, however, has the most vital stake. He