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July 15, 1939


JAMA. 1939;113(3):235-236. doi:10.1001/jama.1939.02800280047013

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The principle of caveat emptor daily loses standing. A meeting of consumers and business representatives was called at Buffalo June 5 and 6 by the National Association of Better Business Bureaus. These bureaus have done much in recent years to protect the consumer against fraud and misleading advertising, although their principal aim is to maintain the confidence of the consumer in business and in advertising. Such organizations indicate that business finds it desirable to protect the consumer for its own protection.

The consumer movement is of special interest now because of the recent legislation which has been passed for the protection of the consumer—the Food, Drug and Cosmetic Act and the Wheeler-Lea amendment to the Federal Trade Commission Act. Other government agencies which aid the consumer include the Bureau of Home Economics, the Post Office Department and the Bureau of Standards. For many years the A. M. A. Bureau of

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