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July 22, 1939

The American Way of Life

JAMA. 1939;113(4):357. doi:10.1001/jama.1939.02800290083030

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This book is made up largely of articles prepared at the request of Fulton Oursler of Liberty, whose daughter returned from school one day and asked him why his magazine contained advertising, since it was misleading, created a demand for products that were not needed or wanted and was an economic waste, increasing the purchase price. She had been taught these precepts in school in a reading from a "guinea pig" book. This book is essentially a defense of advertising and an answer to all "guinea pig" books, designed to counteract their effect in destroying confidence in business and its advertisements. The author points out that the American standard of living is far above that of any other nation, even during a depression. He does not go into the question of relief of unemployment or concern himself with persons having an inadequate income for the necessities of life, and it

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