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August 12, 1939

LISTERINE AND ALKA-SELTZER—THE FEDERAL TRADE COMMISSION TAKES ACTION

JAMA. 1939;113(7):596-597. doi:10.1001/jama.1939.02800320048013

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Abstract

Some of the most interesting folklore in the development of American advertising—legends long accepted by many popular periodicals and by many people—is about to pass into the limbo of forgotten things. The Wheeler-Lea legislation seems to be functioning.

On August 3 the Federal Trade Commission entered into a stipulation with the Lambert Pharmacal Company of St. Louis, manufacturer of "Listerine Antiseptic," to cease and desist from "representing, by direct statement or by inference, that all dandruff is due to an infection with Pityrosporon ovale or any other organism; that dandruff necessarily is a germ disease; that the dandruff germ has been isolated or identified; that the presence of Pityrosporon ovale necessarily means dandruff or that with its destruction dandruff disappears; that dandruff is necessarily infectious, contagious or 'catching' or is in all instances passed from one person to another, or that any of the foregoing assertions have been proven by

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