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September 16, 1950

THE VALUE OF ADVERTISING

JAMA. 1950;144(3):243-244. doi:10.1001/jama.1950.02920030031014

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Abstract

An advertising campaign by the Santa Clara County (California) Medical Society to acquaint the public with its views on medical questions has been declared one of the outstanding advertising performances of 1949 by newspapers in the United States and Canada. It is one of 50 campaigns chosen from hundreds of entries for inclusion in the 1950 edition of "The Blue Book of Newspaper Advertising," which is published by the Bureau of Advertising, American Newspaper Publishers Association.

This annual "honor roll" of newspapers noted the society's monthly series of advertisements each of which outlined some phase of the society's policies concerning free medical care, fees for medical services and the benefits of voluntary versus compulsory health insurance. The advertisements were published from April through November. Response to the campaign was prompt; within a short time hundreds of inquiries were received for information on the availability and benefits of voluntary health insurance

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