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January 10, 1948

Current Comment

JAMA. 1948;136(2):112. doi:10.1001/jama.1948.02890190040011

ADVERTISING AIDS TUBERCULOSIS CAMPAIGN  Early in 1948 the Advertising Council, Inc., will be sponsoring a "Check Tuberculosis" campaign. The project has been undertaken in cooperation with the National Tuberculosis Association, its state and local affiliates, and the U. S. Public Health Service. The purpose of this campaign is educational. During the war the Advertising Council, Inc., aided the government in its campaigns for the sale of war bonds, for recruitment of nurses and in many health projects. Now all the various advertising technics will be utilized to emphasize the importance of early diagnosis in tuberculosis and to urge people to have the chest examined with the roentgen ray periodically. Tuberculosis is the first disease to be selected by the Advertising Council, Inc., as a target for a campaign, the reason being that we now possess the necessary technics and methods to eliminate this disease if only all the forces available