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For some years The Journal of the American Medical Association, the state medical journals and most other medical publications have carried the advertisements of the various companies that manufacture cigarettes. Actual surveys indicate that the majority of physicians themselves smoke cigarettes. Extensive scientific studies have proved that smoking in moderation by those for whom tobacco is not specifically contraindicated does not appreciably shorten life. Postmortem examinations do not reveal lesions in any number of cases that could be definitely traced to the smoking of cigarettes. From a psychologic point of view, in all probability more can be said in behalf of smoking as a form of escape from tension than against it. Several scientific works have been published that have assembled the evidence for and against smoking, and there does not seem to be any preponderance of evidence that would indicate the abolition of the use of tobacco as a
THE ADVERTISING OF CIGARETTES. JAMA. 1948;138(9):652–653. doi:10.1001/jama.1948.02900090026010
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