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July 23, 1949


JAMA. 1949;140(12):1031-1032. doi:10.1001/jama.1949.02900470035010

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Attention was called in The Journal last week to significant changes in the Principles of Medical Ethics adopted by the House of Delegates of the American Medical Association at its meeting in Atlantic City this year. Among the most important of the changes and additions are those related to education of the public regarding health and disease and dissemination of information to the public regarding medical affairs in general. The Principles of Ethics previously covered this aspect of medical relations to the public, by this statement in chapter III, section 4, on advertising:

... It is equally unprofessional to procure patients by indirection through solicitors or agents of any kind, or by indirect advertisement, or by furnishing or inspiring newspaper or magazine comments concerning cases in which the physician has been or is concerned. All other like self laudations defy the traditions and lower the tone of any profession and so

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