The word impact has many meanings. Primarily, we think of it as describing a collision, but it can also be interpreted to mean effectively getting across a point. In medicine the latter seems to be the most workable definition, in connection with health programs or the public relations of medical practice. Doctors are constantly striving to convince the public that the medical profession considers the patient as a person first, and his disease as only a part of the total picture. This is best done by the impact of sincere personal relationships. In his 1956 inaugural address, Dr. Dwight H. Murray, President of the American Medical Association, stressed the restoration of the close personal relationship between patients and their physicians. In his many succeeding talks he has continued this theme, placing the prime responsibility for the return of the humanization of medicine on the family physician. The medical profession must
IMPACT AND MEDICAL PRACTICE. JAMA. 1957;163(5):359–360. doi:10.1001/jama.1957.02970400031013
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