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This loose-leaf booklet should be read by every hospital administrator. A true picture of public relations is revealed in this comprehensive survey of 223 representative hospitals. According to the report, the most pressing problem in hospital public relations is explaining costs to patients and the public. Other important issues discussed are relationships between personnel and patient and doctors and patient. Methods for fund and money raising are reviewed competently. Tips for improving bulletin boards, Christmas parties, hospital publications, and employee education and morale are intelligently presented. Many excellent ideas for programming, along with specific examples, are included to supplement the survey. These practical ideas are applicable not only to hospitals but to other medical groups as well. Since this book is easy to read, up to date, and well organized, it should be of great value to those interested in developing better public relations.
Survey of Public Relations Practice in 223 Hospitals. JAMA. 1958;167(7):922. doi:10.1001/jama.1958.02990240122030
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