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Article
December 13, 1958

THE ROCHESTER, N. Y., HEALTH FORUM: A SUCCESSFUL ADVENTURE IN PUBLIC RELATIONS WITH USE OF TELEVISION

Author Affiliations

Rochester, N. Y.

JAMA. 1958;168(15):1983-1985. doi:10.1001/jama.1958.03000150025006

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Abstract

For success in establishing a public health forum it is not enough to choose timely subjects, engage competent speakers, and secure excellent publicity. Data show that the public wants to hear about medicine from the medical profession and that the profession can retain control of publicity, provide subjects and personnel for the program, and remain the sponsor while holding the financial outlay to a minimum. The panel type of program here described was the most successful and easiest to prepare. The participants appeared on television cognizant of their subject, and tape recordings of the rehearsals enabled each to hear the full effect of his own role as well as that of the program as a whole. Experience makes it possible to adapt the program to local conditions, and this endeavor can be rewarding alike to the public, the profession, and the individual participants.

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