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June 18, 1960


JAMA. 1960;173(7):827. doi:10.1001/jama.1960.03020250083018

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Honey-Vinegar "Health Cocktail" Seized.—  A honey and apple cider vinegar mixture neither promotes health nor prolongs life. More than 5,000 cases of the mixture were seized on charges that it was misbranded because the label failed to bear adequate directions for use in the many disease conditions for which it was intended. Directions for use cannot be adequate if the product will not be effective when the directions are followed. In his sales literature the promoter prominently referred to the bestselling book entitled "Folk Medicine," by Dr. D. C. Jarvis. The physician recommended honey and vinegar for specific conditions in his book, and described the benefits found in his experience, but he had no knowledge of, or connection with, sales of the product.Although the container label offered the product merely as a "tune-up drink" and food seasoning, the reference to the book could only mean

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