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April 29, 1961


JAMA. 1961;176(4):294. doi:10.1001/jama.1961.03040170040011

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"I think that doctors, like the rest of us, are influenced not only by what they read, but also by where they read it. If you read an ad in a respected professional journal, you may assume that the truthfulness of the ad has been verified by a competent screening board."

Thus spoke, in 1958, Rep. John Blatnik, then chairman of the House Subcommittee on Governmental Operations which was conducting hearings on the propriety of medical advertising. If true, the assumption made in this statement places a heavy obligation upon the "screening board." How well does the AMA fulfill this obligation?

Since the establishment of The Journal of the American Medical Association in 1883, screening boards for the enforcement of high standards of advertising have been maintained. In 1955, when the Association discontinued its Seal of Acceptance programs, the responsibility for advertising screening shifted from the various councils and committees

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