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January 3, 1972


JAMA. 1972;219(1):88. doi:10.1001/jama.1972.03190270058024

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To the Editor.—  Now Jacobs' LETTER, "The Importance of Not Being Cited" (217:698, 1971), has achieved the distinction not accorded (or was it? Vide Garfield, "The Road to Scientific Oblivion" [218:866, 1971]) his original article. Cited or uncited, Jacobs' letter at least has been cited by two (count them) communications. The corollary derived is the following: if your article lies quietly interred, write a letter to The Journal and, to achieve particular attention, include in your bibliography, as did Jacobs, a wild title like Radical Chic and Mau-Mauing the Flak Catchers.Unable to resist the wacky title and having read this book by Tom Wolfe and been whetted further, I found more by the same fine, perceptive essayist—The Electric Kool-Aid Acid Test, and Kandy Kolored Tangerine-Flake Streamlined Baby. Titles like these and subjects biting, witty, and illuminating, yet sadly true as commentary on the "now" scene, combine