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July 9, 1973


JAMA. 1973;225(2):177. doi:10.1001/jama.1973.03220290055022

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To the Editor.—  The thoughtful letters of Lew (223:800, 1973), of Buchan, and of Levitt and Weedman (224:526, 1973) on alcoholism make stimulating but rather discouraging reading, and bring up a question. Until we have a sure cure for this, our No. 1 drug abuse problem, shouldn't we direct more effort toward deglamorizing drinking? Shouldn't our great, good, protective government, which tells us how to practice medicine and decrees which medications we can and cannot use, get on the stick and stop all advertising of drinking as a passport to Happiness in Life, Acceptance in Society, and Success in Business? How ironic it is for magazines, billboards, and newspapers to bombard us with seductive advertisements for alcohol, our most dangerous addicting drug, which is available by over-the-counter sale, while our ever-more-obese population is apparently to be doomed to fight alone against the frustration, emotional trauma, and hypercholesteremia of overweight because the