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June 3, 1974

Correction of Advertising Mischief

Author Affiliations

Fort Collins, Colo

JAMA. 1974;228(10):1229. doi:10.1001/jama.1974.03230350019014

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To the Editor.—  I would like to pass along to fellow members two workable suggestions for decreasing unwanted medical bulk advertising. Simply write a big "NO" on the address label and return in the postage reply envelope most of what these mailings include. They may get the hint.Or, write to: Direct Mail/Marketing Association, Inc., 6 East 43rd St, New York, NY 10017, to request their Mail Preference Form, on which you can indicate the type of mailings you wish to receive or not receive. I have calculated that the doctors in America receive 50,000,000 pounds of unnecessary papyrodiarrhea annually.