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July 22, 1974

Healthspeak for All Seasons

Author Affiliations

From the Department of Medicine, Cook County Hospital, Chicago.

JAMA. 1974;229(4):436. doi:10.1001/jama.1974.03230420048025

THE Comprehensive Regional Ultimate Mediplan (CRUM) is a multiagency modular system that coordinates all provider programs aimed at special consumer targets. CRUM achieves its distinctive though complementary goals through a multifaceted system of facilities linked together by a computer network. Its activities are described in its weekly newsletter, the Global Planner, which is written in "Healthspeak," a language that abounds in clichés specially devised to satisfy the linguistic needs of Healthplanners.

CRUM programs include strong educational components—patient education, doctor education, and nurse education—with regular symposia that feature prominent out-of-town speakers, and two-day workshops with separate sessions for doctors, nurses, and technicians. High-visibility CRUM buses—painted red and with distinctive signs in large letters—will bring doctors to patients, patients to doctors, and screen for early signs of disease. Outreach facilities will be set up in a grocery, a storefront, a factory, a church, or a tent, with teams of provider paramedical healthworker