Smoking Out the Barons describes the recent antismoking campaign in the United Kingdom, the major goal of which is to ban all tobacco advertising or, as an interim measure, at least to prohibit tobacco sponsorship of sporting events. The book includes an inside look at the evolution of the campaign, "lessons for campaigners," and important studies on the effects of cigarette advertising.
The book contains five sections: (1) a narrative account of the British Medical Association's (BMA's) campaign against the tobacco industry, launched in October 1984; (2) a previously published treatise by Simon Chapman on the effects of cigarette advertising; (3) a chapter on cigarette advertising policy and on coverage of smoking and health in women's magazines; (4) a report on investments in the United Kingdom's tobacco industry, including those by health, religious, and charity organizations; and (5) a previously published study of the effects of cigarette sponsorship of televised
Ronald M. Davis. Smoking Out the Barons: The Campaign Against the Tobacco Industry. JAMA. 1987;257(14):1967–1968. doi:10.1001/jama.1987.03390140137045