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October 9, 1987

The National AIDS Information CampaignOnce Upon a Time in America

JAMA. 1987;258(14):1942. doi:10.1001/jama.1987.03400140104039

ON OCT 1, 1987, the Centers for Disease Control (CDC) launched the National AIDS Information Campaign. As part of a $20 million mandate from Congress, it marked the federal government's first effort to add a national dimension to the goal of reducing the incidence of human immunodeficiency virus infection in the United States.

Under the banner America Responds to AIDS, the CDC will attempt to decrease the transmission of the AIDS virus through changes in the social norms and behaviors of the public. As the number of cases of AIDS and their costs rise, it is clear that only a national effort can command the resources and energy needed to control the spread of the disease.

The campaign has four major objectives.

  • To have national significance and visibility.

  • To reach both the general population and specific target audiences.

  • To motivate the American public to take action to