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May 25, 1994

World No-Tobacco Day: Media Is Message

JAMA. 1994;271(20):1564. doi:10.1001/jama.1994.03510440024009

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NEXT TUESDAY is World No-Tobacco Day.

The World Health Organization, an autonomous unit within the United Nations system, has promoted World NoTobacco Day for 7 years in an attempt to "encourage governments, communities, groups, and individuals to become aware of the problem and to take appropriate action."

The theme of next week's World No-Tobacco Day is "The [news] Media and Tobacco: Getting the Health Message Across." In recent days, more than ever, that message repeatedly has been printed in newspapers and magazines and broadcast on radio and television.

Media 'Message of Doom'?  It perhaps is understandable if some in the tobacco industry tend to interpret that message as one of doom. This spring's news media accounts of events affecting the industry cannot be cheering to those who make their living from tobacco.For example, it has been reported in the news media that Congress and the Food and Drug Administration

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