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Article
September 24, 1982

Health Education by Television and Radio

JAMA. 1982;248(12):1513-1514. doi:10.1001/jama.1982.03330120067045

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Abstract

This book contains most of the papers presented at International Week 1980 on Health Education by Television and Radio, a conference that took place from Nov 17 through 21, 1980, in Munich. The papers deal with the broad issues of health education, strategies that promote effectiveness, and descriptions and analyses of particular programs. They are generally well written and informative. In some cases the papers seem disjointed, and the editor explains that slides that accompanied the presentations were not included in the book (probably for reasons of economy). In fairness to authors and readers alike, the contents of the slides should have been included or the papers omitted.

Part 1 consists of general considerations about relationships between journalists and physicians and the role of mass media in health education. Problems faced by broadcasters and opportunities for enhancement of public health are also discussed. Part 2 presents conflicting evidence of the

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