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October 24, 1990

The Effect of Lay Advertising on Breast-feeding Prevalence

JAMA. 1990;264(16):2074. doi:10.1001/jama.1990.03450160042017

To the Editor. —  I was disappointed by the remarks of Dr Finberg,1 unsupported by documentation, pertaining to direct public advertising of infant formula. Many of my colleagues are contributing to this free-market phobia, despite having been trained to require scientific evidence of virtually all causeand-effect assertions. To my knowledge, there is no such evidence that direct public advertising of infant formula will cause a decline in breast-feeding. Until some is found, we would be premature to ask Congress to treat formula advertising and tobacco advertising as analogous.