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September 8, 1993

National Medical Association Unveils Billboard Campaign to Promote Health in Black Communities

JAMA. 1993;270(10):1166-1168. doi:10.1001/jama.1993.03510100016004

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THE NATIONAL Medical Association (NMA) has joined forces with the Outdoor Advertising Association of America, the US Department of Health and Human Services, and other medical and health groups in a billboard campaign that will bring positive health and social messages into black communities across the United States.

The first seven of these billboards were unveiled in August at the NMA's 98th Annual Convention and Scientific Assembly, held in San Antonio, Tex. The NMA, the professional organization whose members are mainly black physicians, is based in Washington, DC.

"The goal of the billboard campaign is to communicate positive, culturally relevant health messages to an African-American population disproportionately suffering from diseases which cause sickness and premature death," says Richard O. Butcher, MD, immediate past president of the NMA.

Because many of the health problems for which blacks are at higher risk are related to behavior, they are preventable, says Butcher, pointing