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August 27, 1997

FDA Poster Campaign Targets Teen Smoking

JAMA. 1997;278(8):616. doi:10.1001/jama.1997.03550080022010

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IN RESPONSE to requests from retailers, community groups, and others, the Food and Drug Administration (FDA) has designed and is distributing a set of posters for display in stores to help explain the agency's new tobacco rule that prohibits the sale of cigarettes or smokeless tobacco to anyone younger than 18 years and requires retailers to check proof of age for purchasers younger than 27 years.

"The purpose of the poster campaign is to remind retailers of their legal responsibilities and to provide them with an aid for communicating the new requirements to customers," said Sharon Natanblut, the FDA's associate commissioner for strategic initiatives. "The posters are aimed at helping customers understand that retailers are simply doing their job as required by law when they request proof of age. The posters should help create an environment where refusing to sell tobacco to minors is the norm."

The FDA has printed