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November 17, 1883

Medical Advertising.

JAMA. 1883;I(19):561-562. doi:10.1001/jama.1883.02390190013003

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—In reply to the questions of our Virginia correspondent, in the preceding number of the Journal, we stated with sufficient explicitness the manner in which any member of the profession could make known, both to the public and his professional brethren, that he practiced only in a limited field or department of medicine or surgery, i. e., by saying on the ordinary professional card that his practice is limited to this or that class of diseases. If it is proper for him to put it on his card, of course he can also put it on letter-heads, or door-plate, or even on a pine board sign, so far as the action of the American Medical Association is concerned. But it must be a simple notice of limitation of business and not a claim to special or superior qualifications.

The question he has raised in regard to " sanitariums, private homes, retreats,"

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