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We frequently receive from some of those who have advertisements in the advertising pages of The Journal, printed slips ingeniously calling attention to the value or peculiar quality of one or more of the articles they advertise, couched in such phraseology as to appear to have been written by the editor of The Journal, accompanied by a request to give such slips a place in the columns of The Journal for reading matter. We have uniformly refused to use such slips, and for the following reasons: i. In making a contract with an advertising patron for a given space in the advertising columns and for a certain sum, there is no condition either expressed or implied that he shall have any additional space in any other columns not devoted to advertisements. 2. If we should accept such slips and place them in our reading columns as though they were expressions
INDIRECT AND IMPROPER ADVERTISING.. JAMA. 1887;IX(18):562–563. doi:10.1001/jama.1887.02400170018006
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