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In the Chicago Times, of May 8 and 15, appeared an advertisement of the Ypsilanti Mineral Water as a positive cure for consumption, rheumatism, catarrh, cancer and other diseases, with extracts from an article read before a recent meeting of the Chicago Medical Society on Bergeon's method of treating phthisis, and illustrated with a cut of the apparatus made by E. H. Sargent, of this city, for administering the gas. The advertisement also contained the names of several well-known physicians of this city, and in such a manner as to show that they practically endorsed all that was claimed in the absurd advertisement.
In an obscure corner of The Times, of May 15, was published a protest from several of the physicians against such unauthorized and outrageous use of their names by an advertisement in a daily newspaper. But, as already said, their names were again used in a similar
PHYSICIANS' NAMES IN NEWSPAPER ADVERTISEMENTS.. JAMA. 1887;VIII(21):575–576. doi:10.1001/jama.1887.02391460015005