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January 25, 1908

Inconsistent Attitude of the Medical Profession in Nostrum Vending and Advertising.

JAMA. 1908;L(4):297. doi:10.1001/jama.1908.02530300049017

Sidney, Ohio, Jan. 4, 1908.

To the Editor:  —Your note1 on the prescribing of nostrums and the discussion of this subject before the Philadelphia Branch of the American Pharmaceutical Association, reported in the same issue, prompt me to call your attention to a favorite method of certain members of the American Proprietary Association. For instance, I have before me an advertisement, in large display type, worded like this: "He Knows. Consult your family doctor freely about medical matters. He Knows. Trust him. Do as he says. Follow his advice. Talk with your doctor about Ayer's non-alcoholic sarsaparilla. . . . . Ask him if it aids Nature in building up the general health. We have no secrets. We publish the formulas of all our medicines." Now, at first thought, it would appear that this method is a shrewd way of using the compulsion of law to aid the nostrum interests. Relying on

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