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April 4, 1908


JAMA. 1908;L(14):1128. doi:10.1001/jama.1908.02530400040012

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The statement that a New York firm of lawyers is circularizing proprietary medicine owners, on behalf of "a group of gentlemen who are organizing a corporation with substantial financial backing to acquire the good will and business of a number of proprietary medicine concerns" has been given wide publicity. The secondary aim of this project—the primary aim, of course, being the exploitation of the credulity of the public when in that state of hyperesthesia induced, as is well known, by protracted or serious illness—appears to be twofold, viz.: to lessen expenses, by centralization, as regards rent, cost of distribution, advertising, by the elimination of the middleman, etc., and to substitute for "the present isolated, and, in many instances, antagonistic interests," a combination "sufficiently strong to meet such unfriendly criticism as has been the lot of many proprietary articles in past years." The "detailed plan of organization" published contains one or

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