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February 19, 1910


JAMA. 1910;LIV(8):618. doi:10.1001/jama.1910.02550340040007

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For some time the better class of metropolitan newspapers, with but few exceptions, have excluded the advertisements of the notorious quacks that infest the larger cities of the country. One of the exceptions was the New York World—possibly the greatest paper which continued to carry that class of advertising. Now we learn that the World has closed its columns to the quacks, and the reason for this step is given by Printer's Ink: "The World had no fine-spun moral motives in crowding several of the 'old doctors' out in the cold; it appreciated to the full the $30,000 a year which this publicity brought to its till. Yet the manager had had occasion to observe quite frequently that the 'big' advertisers of established character and clean reputation disliked being put into the company of the 'doctors'' copy." In view of this attitude on the part of the decent advertiser,

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