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January 9, 1897

THE PRESS AND QUACK ADVERTISEMENTS.

JAMA. 1897;XXVIII(2):88. doi:10.1001/jama.1897.02440020040008

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Abstract

At the recent discussion of this question by the Chicago Physicians' Club the lay press entered what was practically a plea of confession and avoidance. In lieu of denunciations of medical abhorrence for mossgrown mendacity (which the "false and fraudulent advertising" of the quack has entailed for centuries), so common in the editorials of the newspapers, the newspaper representatives admitted abuses of the advertising columns, pleaded impossibility of censorship and denied the authority of the Code of the American Medical Association. One representative said that the policy of a newspaper must be dictated by the counting room. This, the other representative (who, when editor of a great Chicago newspaper, purged his advertising columns of massage shops and clairvoyants) refused to consider true. Even were this claim true, it must on the most ordinary business principles, as the medical representatives pointed out, exclude quack advertisements since, as was long ago shown

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