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In discussing the nostrum evil or quackery, the average physician is prone to assume that the layman is as well informed on the subject as he is himself. The physician does not realize that the public has not the same power of discrimination in these matters that he has. Medical schemes and associations, which to the profession are transparent and evident frauds, may, to the man in the street, seem plausible and reputable. It is only when his patients come to him for information regarding the efficacy of certain widely advertised "patent medicines" or the possible value of some quack's exploited "treatment" that the physician realizes the deep and abiding ignorance of the public on all things medical. At such times, too, he is made to realize his own lack of specific information on such subjects. By every such physician the book "Nostrums and Quackery" will be appreciated; to
NOstrums and Quackery. JAMA. 1911;LVII(16):1315. doi:10.1001/jama.1911.04260100141045
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