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This is the first of a series of pamphlets published by the Central Bureau of Medical Advertising in Sweden. The author, Professor Thunberg of Lund, devotes some fifty pages to a plain talk to the public, attempting to prove, by a popular interpretation of certain physiologic and chemical phenomena, the absurdity of patent medicines and the readymade diagnosis. He then exposes some 160 well-known frauds, among which the most successful seem to be American—the Kidd Dope, California Fig Syrup, Haig's Goiter Cure, and many others. The fact that American medicinal fakers have met such success in Sweden is not so strange when one considers that country's large contribution to American immigration and the glowing colors in which American civilization has been depicted in the letters sent home every year by the prosperous relatives in the New World. This must necessarily have a great influence on the minds of the Swedish
Bedrägliga Läkemedel och Läkemetoder. JAMA. 1912;LVIII(7):510. doi:10.1001/jama.1912.04260020194034
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