It is related of an old-time country practitioner, in a southern state, who not only had faithfully served the community in attending to the first arrivals, but also had usually been called on to name the little newcomers, that his patience finally became so exhausted that when appealed to in an especially urgent case, he petulantly retorted, "Oh name the twins Belshazzar and Beelzebub!" "Oh pa!" gleefully shouted the mother, "the doctor has named the babies Belshazzar and Beelzebub!" "Wal!" responded the fond father, "if the kids be only as good as their names they will be all right!"
The incident may or may not be true, as it may or may not have any bearing on the naming of proprietary medicines. Let us see. The names looked imposing and mysterious, they had a suggestive and familiar sound, possessed a peculiar euphony, and in this case were thought proper names
HALLBERG CSN. THE NOMENCLATURE OF PROPRIETARY MEDICINES. THE CRUX OF THE SITUATION. JAMA. 1905;XLV(24):1783–1784. doi:10.1001/jama.1905.52510240013001f
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