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June 23, 1906

Newspaper Tactics and the "Patent-Medicine" Question.

Author Affiliations

Editor St. Louis Medical Review.

JAMA. 1906;XLVI(25):1940-1941. doi:10.1001/jama.1906.02510520044014

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St. Louis, June 11, 1906.

To the Editor:  —In the St. Louis Republic for June 6 appeared the following paragraph: "At the meeting of the American Medical Editors' Association, what was termed 'the unwise agitation against medical advertising and proprietary medicines,' was strongly denounced. Dr. Kenneth W. Millican, of the Medical Review, St. Louis, said: 'What should be insisted on in the advertising world is that the advertising should be honest. I can not join in this outcry which has been raised against patent-medicine advertising. The spirit of commercialism is rampant, and it must be regarded by the journals. When those ends are sought honestly they are proper enough. The aim of professional men is rendering service, and any reasonable means to that end is proper. There is no sound reason why physicians should oppose advertising.' "Now, as one sentence in this passage attributes to me a statement the exact

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