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July 21, 1906


JAMA. 1906;XLVII(3):210. doi:10.1001/jama.1906.02520030052010

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After much tribulation and delay the Pure Food Bill has at last gone through the ordeal of the legislators in a fairly acceptable form, and we can score a victory for the people. It would be asking too much perhaps at the present time, after having won this great reform, to demand that an esthetic touch should be added. We can be thankful enough for the useful without the ornamental. It would be a blessing, however, if "patent medicines" didn't stare us in the face from every point of vantage throughout the land. The more striking the scenery the more it is defaced with flaring advertisements of various sorts, too often some nostrum or food preparation intended for popular use. The more striking and picturesque a spot the better does it suit the psychology of advertising to disfigure it. Under the leadership of the American Civic Association and other organizations,

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