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Article
February 27, 1897

THE MENDACITY AND FILTH OF QUACK ADVERTISING.

Author Affiliations

MILWAUKEE, WIS.

JAMA. 1897;XXVIII(9):402-406. doi:10.1001/jama.1897.02440090020002j

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Abstract

"O Lord! Lord! how this world is given to lying."

In a conversation, a short time ago, with a gentleman who is the business manager of a great and influential newspaper, the subject of what doctors could or should do in the way of making themselves known through the columns of the lay press, was discussed at some length.

The journal which this gentleman serves is unusually clean, and he assured me that in a single year he had rejected "medical" advertisements which would have brought his paper an income of fifteen thousand dollars at least. These rejections were made upon the grounds that the matter rejected had a direct tendency to corrupt public morals; that it was filthy, obscene, and often a direct invitation to the public to become accessory to the crime of manslaughter. He mentioned one instance, coming to his own observation, in which the innocent boys

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