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May 9, 1896


JAMA. 1896;XXVI(19):937-938. doi:10.1001/jama.1896.02430710039009

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Conspicuously displayed on its title page the New York Medical Record week by week announces the number of pages in each issue. That of last week reads " Seventy-six Pages in this Number "; that for the week before reads " Eighty Pages in this Number." The inference intended to be drawn is, of course, that these are the specified number of pages of reading matter in the respective issues. As a matter of fact, there were thirty-six pages of reading matter in each of these two numbers, and forty and forty-four pages of advertisements respectively, about one-fifth of which is advertising matter devoted to the interests of the commercial house by which the Record is owned. Without venturing to express an opinion on the relative merits of the two classes of matter, reading and advertising, still we can not refrain from speculating upon the mental caliber of the readers of that periodical

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