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December 22, 1906


JAMA. 1906;XLVII(25):2096-2097. doi:10.1001/jama.1906.02520250050008

The healthy distaste exhibited by all honorable physicians toward the use of the daily press by practitioners as a means of self-advertising, has led to a somewhat anomalous condition. The physician, who should be a leader and a teacher in matters relating to the physical welfare of the public, has, because of this sensitiveness with regard to the use of the press, hidden his light under a bushel and left the public to grope in the dark; small wonder then if the people follow will-o'-the-wisps in the form of advertising quacks. An exchange1 urges physicians to do their plain duty; for the people, it says, "are eager to be taught; they have always heard the word gladly. That following of false prophets which so excites our scorn is in a measure our own sin, for we have held our knowledge too much like oath-bound mystery, and have not heeded