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April 1, 1905


JAMA. 1905;XLIV(13):1041. doi:10.1001/jama.1905.02500400045013

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Mr. Edward Bok's latest installment of his campaign against the abuse of patent medicines is in the April Ladies' Home Journal. He brings out three chief points. The first is to emphasize that the manufacture of hypochondriacs is a regular business—an intentional process —carried on by the diabolical advertisements of the patent medicine man. The repeated and insistent suggestion that a certain slight ache or pain is the symptom of something serious makes the reader dwell on his imaginable ailment until he buys a bottle of the remedy. In the second place Mr. Bok explains how some testimonials are obtained for patent medicines. In the case cited the testimonials were wholly lies, the authors not having used the medicine. The third point which Mr. Bok makes is that even if the medicine possessed merit, and even if the testimonials were genuine, it would not justify the use of the medicine

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